Established in 1977 in California, Apple Inc. is a global designer, manufacturer and marketer of mobile communication and media devices, personal computers, and portable digital music players. Apple is the largest IT company in the world by revenue and total assets and the second-largest mobile phone manufacturer. The company also sells a variety of related software, services, accessories, networking solutions, and third-party digital content and applications. Apple’s ability to design and develop its own operating systems, hardware, application software and services to provide its customers products and solutions with innovative design is placed at the core of its business strategy.
Apple pursues product differentiation and premium pricing business strategies. The company is also engaged in acquisition of related businesses. In 2014 Apple completed various business acquisitions, including the acquisitions of Beats Music, LLC, which offers a subscription streaming music service, and Beats Electronics, LLC, which makes Beats headphones, speakers and audio software (Annual Report, 2014).
As of September 2016, Apple had about 116,000 full-time equivalent employees. In 2016 the company had the lowest operating profit margin since 2009. During the fiscal year of 2016, Apple Inc. Net sales declined 8per cent or USD18.1 billion during 2016 compared to 2015. This has been caused by decline of sales of iPhones, iPads and Mac products by 12per cent, 11 per cent and 10 per cent respectively in 2016. At the same time, net sales of Apple services increased by 22 per cent during the same period (Annual Report, 2016).
Apple Inc. Report contains the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Apple. Moreover, the report contains analyses of Apple’s business strategy, leadership and organizational structure and its marketing strategy. The report also discusses the issues of corporate social responsibility.
1. Executive Summary
2. Business Strategy
4. Organizational Structure
5. Organizational Culture
6. SWOT Analysis
7. PESTEL Analysis
7.1 Political Factors
7.2 Economic Factors
7.3 Social Factors
7.4 Technological Factors
7.5 Environmental Factors
7.6 Legal Factors
8. Marketing Strategy
8.1 7Ps of Marketing
8.2 Segmentation, Targeting & Positioning
8.3 Marketing Communication Mix
8.3.2 Sales Promotion
8.3.3 Events & Experiences
8.3.4 Public Relations
8.3.5 Direct Marketing
8.3.6 Personal Selling
9. Porter’s Five Forces Analysis
10. Value-Chain Analysis
10.1 Primary Activities
10.1.1 Inbound Logistics
10.1.3 Outbound Logistics
10.1.4 Marketing and Sales
10.2 Support Activities
10.2.2 Human Resource Management
10.2.3 Technology Development
11. McKinsey 7S Framework
12. Corporate Social Responsibility (CSR)
12.1 CSR Programs and Initiatives
12.2 CSR Criticism
List of Figures
Figure 1 Apple’s closed eco-system
Figure 2 Apple Inc. Organizational Structure
Figure 3 Quarterly changes in Apple share price and profit margin
Figure 4 Annual lobbying by Apple Inc.
Figure 5 Changes in Apple advertising expense
Figure 6 Example of Apple Billboard
Figure 7 Apple Porter’s Five Forces
Figure 8 Apple iPhone’s market share of new smartphone sales worldwide from 2007 to 2016, by quarter
Figure 9 Apple value chain analysis
Figure 10 Apple operations roadmap
Figure 11 Apple McKinsey 7S Framework
Figure 12 Water usage by Apple Inc.
Figure 13 Changes in Apple CO2 emissions per product (kg)
List of Tables
Table 1 Apple SWOT analysis
Table 2 Apple segmentation, targeting and positioning
Alphabet Inc. (Google)
The Boeing Company
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- Published: March 2017
- 12027 Words
- 48 Pages