Tourism
The table below illustrates Virgin Group SWOT analysis template Strengths 1. Charismatic leadership by Sir Richard Branson 2. Highly diversified successful businesses within Virgin Group portfolio serving 53 million customers worldwide[1] 3. Effective marketing strategy 4. Extensive management experience and capabilities across a wide range of industries Weaknesses 1. Vulnerability due to ‘spillover effect’ of negative publicity, because the group has more than 60 businesses with Virgin brand name.[2] 2. Lack of focus on specific product and service categories 3. Customer perception of being expensive brand 4. Financial problems of Virgin Atlantic Opportunities 1. Investments in e-commerce in artificial intelligence (AI) 2. Concentrating only on most profitable product and service categories, i.e. narrowing focus 3. Increasing presence in emerging economies such as China and India 4. Finding and utilising new sources of competitive advantage Threats 1. Leadership issues after the departure of Richard Branson 2. Negative economic implications of Brexit on UK-based businesses 3. Financial problems due to overly risk-taking approach to new businesses 4. Intensification of the loss of brand identity How to use Virgin Group SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Virgin Group strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources. You can also find many examples for the application of SWOT analysis using the case studies of famous global brands here. [1] About US (2018) Virgin, Available at: https://www.virgin.com/virgingroup/content/about-us [2] About…
By John Dudovskiy
Category: Airline
The table below illustrates Qatar Airways SWOT analysis template Strengths 1. Market leadership in luxury travel segment serving more than 150 destinations in all six continents[1] 2. High level of customer loyalty 3. Cross-cultural awareness in service provision 4. Strong backing from the government of Qatar Weaknesses 1. Massive operational expenses 2. Brand image has been damaged due to CEO’s sexist controversial remarks[2] 3. Lack of domestic flights in Qatar i.e. extensive reliance on external market 4. Low employee morale due to controversial HR practices Opportunities 1. Increase in demand of luxury travel from emerging economies such as China and India 2. Application of brand extension business strategy 3. Increase in demand thanks to 2022 FIFA World Cup in Qatar 4. Formation of strategic alliances with other companies in travel industry Threats 1. Political instability in Qatar due to its location in the middle of conflict zones 2. Intensification of competition 3. Further increase in fuel prices 4. New environmental regulations can have negative implications on airline industry How to use Qatar Airways SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Qatar Airways strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources. You can also find many examples for the application of SWOT analysis using the case studies of famous global brands here. [1] About Qatar Airways (2018) Available at: https://www.qatarairways.com/en/about-qatar-airways.html [2] Kollewe, J. (2018) “Qatar Airways…
By John Dudovskiy
Category: Airline
The table below illustrates Walt Disney SWOT analysis template Strengths 1. High level of brand awareness and positive brand reputation 2. Focused portfolio of brands 3. Solid financial position with about USD 5 billion reserves as of April 2016 4. Experience in successfully leveraging popular characters Mickey Mouse, Donald Duck, Cinderella and Frozen into movies, theme park attraction and in some cases, musicals Weaknesses 1. Overdependence on North America home market 2. Declining financial performance of ESPN multimedia entertainment branch 3. High level of seasonality of the business 4. Narrow target audience i.e. children Opportunities 1. Growth of entertainment industry in developing countries 2. Taking into account cross-cultural differences among global consumers to a greater extent in the development process of entertainment products and services 3. Increasing the scope of target customer segment by developing entertainment products for middle-aged consumers 4. Increasing focus on the development of digital products Threats 1. Growing popularity of online entertainment such us virtual reality games, social media etc. 2. Further damage to revenues due to increasing popularity of illegal streaming of video from the internet 3. Changes in cultures and values may make traditional Disney characters obsolete 4. Operational costs may increase due to increase in the costs of human resources, the main resource for the company How to use Walt Disney SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Walt Disney strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and…
By John Dudovskiy
Category: Entertainment
Below is Emirates Airlines SWOT analysis template Strengths 1. Substantial support from oil-rich Dubai government 2. Wide coverage of 72 countries in 6 continents 3. Highly positive brand image via exceptional customer services and sponsorships 4. Effective promotion of flight safety to pre-schoolers 5. Benefits from the economies of scale Weaknesses 1. Extensive reliance on international onward moving traffic 2. Highly intensive competition 3. Weaker presence in a strategic US market compared to other major international airlines 4. High costs of operations 5. Not catering for middle-class and budget customers Opportunities 1. International market expansion strategy – covering more international destinations 2. Development of a new segment for middle-class and budget travelers 3. Increasing the integration of IT into various aspects of service provision 4. Formation of strategic cooperation with other businesses in catering industry 5. Emergence of competitor vulnerabilities Threats 1. Decline of tourism to Dubai 2. Further increases in the costs of fuel 3. Changes in government rules and regulations that may put the airline in a disadvantaged position 4. Risk of terrorist attacks in the planes and airports 5. Risk of oil-related financial crisis How to use the Emirates Airlines SWOT template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Emirates Airlines strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources. You can also find many examples for the application of SWOT…
By John Dudovskiy
Category: Airline
Strengths 1. High level of brand awareness 2. Effective integration of technology on the provision of exceptional customer services 3. High level of employee retention despite the large size of the business 4. Advanced service personalization Weaknesses 1. Debts of more than USD 9.1 billion 2. Damage to the brand image due to videotaping scandal involving Erin Andrews 3. Complexity of the business model 4. Operational costs are increasing Opportunities 1. Increasing presence in developing countries, particularly, China and India 2. Innovations in customer service provision 3. Formation of strategic alliances with other businesses in catering industry 4. Emergence of competitor vulnerabilities Threats 1. Stagnation of growth due to macroeconomic climate 2. Further intensification of competition 3. Decline in travel and hospitality industry due to the threat of terrorist attacks 4. Cases of customer negative experiences in Marriott spreading via socials media channels with negative effects on the brand image How to use the Marriott SWOT template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Marriott strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.
By John Dudovskiy
Category: Catering