Marks & Spencer (M&S) SWOT Analysis

M&SThe most important elements of SWOT analysis for M&S are presented on the following table:

Strengths

  • Financial maturity
  • Human capital
  • High level of customer loyalty
Weaknesses

  • Unfocused segmentation of clothing ranges
  • Weak online presence
  • High level of prices
Opportunities

  • Improving the offer of clothing ranges
  • More focus on ‘ethical’ foods
  • Focusing on customer segmentation
Threats

  • Conflicts between shareholders and executives
  • Newly appointed top management not fitting in corporate culture
  • Ineffective implementation of the proposed strategy