Microsoft Corporation Report

Price: $9.75

Microsoft Corporation is a US-based global technology company with headquarters in Richmond, Washington. Founded in 1975, Microsoft’s mission is “to enable people and organizations throughout the world to do more and achieve more by creating technology that transforms the way people learn, work, play, and communicate”. Microsoft employs approximately 114,000 people on a full-time basis, 63,000 in the U.S. and 51,000 internationally (Annual Report, 2016).

Windows, Microsoft’s main product has been installed in more than 1 billion devices around the world. The technology company also has a solid presence in gaming industry. Xbox Live is connecting fans across Windows 10, iOS, and Android. Microsoft has a gaming audience on Xbox Live with 49 million monthly users and growing – up 33 percent year-over-year. This growth is driven in part by strong franchises like Minecraft, which has sold more than 106 million copies to date. Microsoft’s gaming roadmap over the next 18 months is anchored by two significant console releases – Xbox One S and Project Scorpio – and investments in growth areas such as virtual reality, video, and eSports (Annual Report, 2016).

During the fiscal year 2016 the company generated USD 85.3 billion in revenue, USD 52.5 billion in gross margin, and USD 20.2 billion in operating income. Adjusting for Windows 10 revenue deferrals and impairment, integration and restructuring expenses, revenue was USD 92.0 billion with USD 27.9 billion in operating income. The total cash return to shareholders for the same period reached USD26.1 billion, up 12 percent from last fiscal year (Annual Report, 2016).

Microsoft business strategy can be classified as product differentiation. The company develops advanced technological products and services and sells them for premium costs. Moreover, Microsoft business strategy is currently focused on “cloud-first, mobile-first”, growth through mergers and acquisitions and exploring business opportunities related to augmented and virtual reality. The multinational technology company also has certain weaknesses that include lack of innovation, weak position of Internet Explorer browser application and dependence on hardware manufacturers.

Microsoft Corporation Report contains the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Microsoft. Moreover, the report contains analyses of Microsoft’s business strategy, leadership and organizational structure and its marketing strategy. The report also discusses the issues of corporate social responsibility.

1. Executive Summary
2. Business Strategy
3. Leadership
4. Organizational Structure
5. Organizational Culture
6. SWOT Analysis
6.1 Strengths
6.2 Weaknesses
6.3 Opportunities
4.4 Threats
7. PESTEL Analysis
7.1 Political Factors
7.2 Economic Factors
7.3 Social Factors
7.4 Technological Factors
7.5 Environmental Factors
7.6 Legal Factors
8. Marketing Strategy
8.1 7Ps of Marketing
8.2 Segmentation, Targeting & Positioning
8.3 Marketing Communication Mix
8.3.1 Advertising
8.3.2 Sales Promotion
8.3.3 Events & Experiences
8.3.4 Public Relations
8.3.5 Direct Marketing
8.3.6 Personal Selling
9. Porter’s Five Forces Analysis
10. Value-Chain Analysis
10.1 Primary Activities
10.1.1 Inbound Logistics
10.1.2 Operations
10.1.3 Outbound Logistics
10.1.4 Marketing and Sales
10.1.5 Service
10.2 Support Activities
10.2.1 Infrastructure
10.2.2 Human Resource Management
10.2.3 Technology Development
10.2.4 Procurement
11. McKinsey 7S Framework
12. Corporate Social Responsibility (CSR)
12.1 CSR Programs and Initiatives
12.2 CSR Criticism

List of Figures

Figure 1 Microsoft Organizational Structure
Figure 2 Cloud leadership by revenue
Figure 3 Market Share of Internet Browser Applications
Figure 4 Annual lobbying by Microsoft Corporation
Figure 5 Microsoft’s ‘Scroogled’ Marketing campaign
Figure 6 Example of Microsoft print advertisement
Figure 7 Microsoft Porter’s Five Forces
Figure 8 Global market share of desktop operating system as of April 2017
Figure 9 Microsoft value chain analysis
Figure 10 Microsoft production supplier locations
Figure 11 Microsoft McKinsey 7S model

List of Tables

Table 1 Microsoft SWOT analysis
Table 2 Microsoft product categories and products
Table 3 Microsoft segmentation, targeting and positioning

Acer
Adobe Systems
Alphabet Inc. (Google)
Amazon
Apple Corporation
Asus
CA Technologies
Cisco Systems
Compaq
Dell
Docker
Facebook Corporation
Hewlett-Packard
HP
IBM
LinkedIn
Mesosphere
Microsoft Corporation
Mojang Synergies AB
Nokia Corporation
Oracle
Red Hat
Salesforce
Samsung
SAP
Skype Global S.á r.l.
Sony
Yammer, Inc.

Why this report is so cheap?
1. Reports offered in this portal are produced by a small group of academic writers headed by John Dudovski.
2. Our reports are shorter compared to reports produced by large research companies. Company reports are produced to assist with academic works of business students in particular. Therefore, all points that do not relate to academic needs of business students are left out.
3. We do not have huge fixed expenses large research companies do, thus, we are able to deliver reports for a little cost.

How do I receive the report?
After completing the payment you will receive a link to the e-mail related to your Pay Pal account or the e-email you entered when specifying bank details. You can download the report via this link. The report is downloaded in PDF format. The link will stay active for 7 days.

How can I use the report to complete my academic assignment/research?
Reports offered by research-methodology.net are professionally written samples in their respective areas. Reports are intended to be used as guides and sources of secondary data for reference purposes.

How to reference this report?
You can reference this report in the following manners:

Harvard Referencing System
Dudovskiy, J. (2017) Microsoft Corporation Report, UK: Research Methodology, Available from: http://research-methodology.net/microsoft-corporation-report/

APA Referencing System
Dudovskiy, J. (2017). Microsoft Corporation Report, Retrieved from http://research-methodology.net/microsoft-corporation-report/

Vancouver Referencing System
Dudovskiy J. Microsoft Corporation Report. UK: Research Methodology, 2017, [cited ‘the date you used the report’] Available from: http://research-methodology.net/microsoft-corporation-report/

I did not receive the link/I can not download the report?
If you have any difficulties with downloading reports you have purchased please e-mail us the details of your purchase. We will send the report to you as an e-mail attachment shortly.

  • Published: May 2017
  • 11317Words
  • 46 Pages
Microsoft Corporation Report
Pay by Stripe