Microsoft SWOT Analysis

Microsoft SWOT analysis

SWOT is an acronym for strengths, weaknesses, opportunities and threats related to organizations. The following table illustrates Microsoft SWOT analysis: Strengths 1.      Global leadership in cloud sector 2.      Effective leadership by Satya Nadella 3.      High profitability of the business and … Continue reading

Premium $9.75

Microsoft Corporation Report

Microsoft Corporation Report

Microsoft Corporation is a US-based global technology company with headquarters in Richmond, Washington. Founded in 1975, Microsoft’s mission is “to enable people and organizations throughout the world to do more and achieve more by creating technology that transforms the way … Continue reading

Starbucks Segmentation, Targeting and Positioning – Targeting Premium Customers with Quality Products and Service

Starbucks Segmentation, Targeting and Positioning

Starbucks segmentation, targeting and positioning comprise marketing decisions directed at identifying appropriate group of people among the general public as future customers for the business and targeting this segment via positioning products and services that resonates well with their needs … Continue reading

Starbucks Organizational Culture: Focus on employees as the source of core competency

Starbucks Organizational Culture

Starbucks organizational culture is based on values and principles of its former long-term CEO Howard Schultz.  It has been noted that “Starbucks’ culture is powerful because it is tightly linked to the company’s distinctive capabilities[1].”Starbucks organizational culture integrates the following … Continue reading