DAGMAR Model

Dutka (1995) informs that DAGMAR model stands for ‘Defining Advertising Goals for Measured Advertising Results’ and is one of the most approaches to the advertising planning process. According to DAGMAR model a potential customer goes through four steps before making … Continue reading

About US

research-methodology.net is a portal that offers knowledge and resources for conducting business studies. The materials published at research-methodology.net are designed to support and inspire professionals and students at all levels to conduct business-related researches. research-methodology.net requires no registration to use … Continue reading