Project Management

I. Introduction Activities undertaken by companies can be divided into two groups: its daily usual business operations and projects that are devised and implemented in order to achieve a specific objective, usually measures and activities that will assist in profit … Continue reading

Workforce diversity

Introduction Due to the forces of globalisation, increasing significance of internet in everyday life and a range of other factors the nature of the workforce is going through changes. In order to survive in today’s highly competitive marketplace companies have … Continue reading

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DAGMAR Model

Dutka (1995) informs that DAGMAR model stands for ‘Defining Advertising Goals for Measured Advertising Results’ and is one of the most approaches to the advertising planning process. According to DAGMAR model a potential customer goes through four steps before making … Continue reading