Survey Method

Survey Method1 150x150 Survey MethodThe essence of survey method can be explained as “questioning individuals on a topic or topics and then describing their responses” (Jackson, 2011, p.17).

Survey method can be broadly divided into three categories: mail survey, telephone survey and personal interview. The descriptions of each of these methods are briefly explained on the following table as proposed by Jackson (2011).

Survey method Description
Mail survey A written survey that is self-administered
Telephone survey A survey conducted by telephone in which the questions are read to the respondents
Personal interview A face-to-face interview of the respondent

Source: Jackson (2011)



Jackson, SL, 2011, Research Methods and Statistics: A Critical Approach, 4th edition, Cengage Learning