Amazon Segmentation, Targeting and Positioning: Widest Range of Target Customer Segment

Amazon Segmentation, Targeting and Positioning

Amazon segmentation, targeting and positioning involves a set of activities aimed at determining specific groups of people as customers and developing products and services attractive to this group. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting … Continue reading

Amazon SWOT Analysis

Amazon SWOT Analysis

SWOT is an acronym for strengths, weaknesses, opportunities and threats related to organizations. The following table illustrates Amazon SWOT analysis: Strengths 1.      Market leadership in the global scale 2.      Experience in extensive utilization of the first mover advantage 3.      Efficient … Continue reading