Amazon SWOT Analysis

Amazon SWOT Analysis

SWOT is an acronym for strengths, weaknesses, opportunities and threats related to organizations. The following table illustrates Amazon SWOT analysis: Strengths 1.      Market leadership in the global scale 2.      Experience in extensive utilization of the first mover advantage 3.      Efficient … Continue reading

Amazon Marketing Strategy

Amazon marketing strategy

Amazon marketing strategy relies on the following six pillars: Offering the widest range of products Using a customer-friendly interface. Scaling easily from small to large. Exploiting affiliate products and resources. Using existing communication systems. Utilizing universal behaviours and mentalities. As … Continue reading