Workforce diversity

Introduction Due to the forces of globalisation, increasing significance of internet in everyday life and a range of other factors the nature of the workforce is going through changes. In order to survive in today’s highly competitive marketplace companies have … Continue reading

Posted in HRM


Dutka (1995) informs that DAGMAR model stands for ‘Defining Advertising Goals for Measured Advertising Results’ and is one of the most approaches to the advertising planning process. According to DAGMAR model a potential customer goes through four steps before making … Continue reading