The research philosophy will reflect the author’s important assumptions; these assumptions are base for research strategy and develop the relationship between knowledge and the data collection process in research. This comprises a wide range of philosophical approaches related to a study. However, business researchers distinguish two theoretical frameworks that are closely related to business studies: positivism and phenomenology.
Jackson (2008) presents the following table which reflects a short description of the main sources of knowledge and advantages and disadvantages associated with them.
|Superstition||Knowledge is obtained from subjective feelings, believing in a chance or magic events||Knowledge is not empirical or logical|
|Intuition||Knowledge is obtained as a result of being consciously aware about the source of it||Knowledge is not empirical or logical|
|Authority||Knowledge is received from personalities perceived to be authority figures||Knowledge is not empirical or logical, authority figure may lack qualifications in the research area|
|Tenacity||Knowledge is gained as a result of sticking by repeated idea in an stubborn manner, in spite of evidence to the contrary||Knowledge is not empirical or logical|
|Rationalism||Knowledge is obtained through logical reasoning||Knowledge is logical but not empirical|
|Empiricism||Knowledge is gained through observing organisms and events in the real world||Knowledge of this source is empirical, but not necessarily logical or systematic|
|Science||Knowledge is gained through empirical methods and logical reasoning||The only acceptable method for researchers and scientists to obtain knowledge|
The description of the main sources of knowledge