Quantitative Research

Quantitative ResearchQuantitative research methods describe and measure the level of occurrences on the basis of numbers and calculations. Moreover, the questions of “how many?” and “how often?” are often asked in quantitative studies.

Quantitative research is defined by Bryman and Bell (2005, p. 154) that ‘entailing the collection of numerical data and exhibiting the view of relationship between theory and research as deductive, a predilection for natural science approach, and as having an objectivist conception of social reality’. So the this specific form of research uses the quantitative data to analysis.

The most popular research methods from this category are closed-ended questionnaires, experiments, correlation and regression analysis methods and others.