Marketing

Marketing can be defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.[1] In simple terms, marketing is the action of promoting and selling of products and services.

The most popular marketing concepts and tools include the following:

  • Marketing Strategy
  • 7Ps of Marketing
  • Segmentation, Targeting & Positioning
  • Marketing Communication Mix
  • Brand Essence Wheel
  • Brand Development Process
  • Relationship Marketing

[1] Definitions of Marketing (n.d.) American Marketing Association, Available at: https://www.ama.org/the-definition-of-marketing-what-is-marketing/

 

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