Strategy is “means to ends, and these ends concern the purpose and objectives of the organization”. Strategy is “used in business to describe how an organization is going to achieve its objectives”. It has been noted that “strategy is about marshalling the gross resources of the organization to match the needs of the marketplace and achieve the business objective, this cannot be a short-term activity”.
In simple terms, business strategy “consists of what management decides about the future direction and scope of the business”.
There is a wide range of strategic analytical tools, models and frameworks that can assist with the various aspects of development and implementation of business strategy. These include the following:
- Gaps Model of Service Quality
- Greenfield investment
- McKinsey 7s Model
- New market entry strategies
- PESTEL analysis
- Porter’s Five Forces analysis
- Strategy as Revolution
- SWOT analysis
- “Think Globally, Act Locally”: a critical analysis
- Value chain analysis
Some of the above (hyperlinked) are explained in this portal. The list above is going to be regularly expanded to include in-depth explanation of the most important strategic analytical tools, models and frameworks.
 Thompson, J.L. & Martin, F. (2010) “Strategic Management: Awareness & Change” Cengage Learning
 Sekhar, G.V.S. (2010) “Business Policy and Strategic Management” I.K. International Pvt Ltd
 Fiflied, P. (2012) “Marketing Strategy” 3rd edition, Routledge
 Rao, C.A., Rao, B.P. & Rao, K. (2009) “Strategic Management and Business Policy: Text and Cases” Excel Books