Interpretivism (interpretivist)


Interpretivism, also known as interpretivist involves researchers to interpret elements of the study, thus interpretivism integrates human interest into a study. Accordingly, “interpretive researchers assume that access to reality (given or socially constructed) is only through social constructions such as language, consciousness, shared meanings, and instruments” (Myers, 2008, p.38). Development of interpretivist philosophy is based on the critique of positivism in social sciences.

Interpretivism is “associated with the philosophical position of idealism, and is used to group together diverse approaches, including social constructionism, phenomenology and hermeneutics; approaches that reject the objectivist view that meaning resides within the world independently of consciousness” (Collins, 2010, p.38). Moreover, interpretivism studies usually focus on meaning and may employ multiple methods in order to reflect different aspects of the issue.

In general interpretivist approach is based on the following beliefs:

1. Relativist ontology.  This approach perceives reality as intersubjectively that are based on meanings and understandings on social and experiential levels. You can read more about ontology here.

2. Transactional or subjectivist epistemology.  According to this approach  people cannot be separated from their knowledge, therefore there is a clear link between the researcher and research subject. You can find more detailed discussion of epistemology here.

The basic differences between positivism and interpretivism are illustrated by Pizam and Mansfeld (2009) in the following manner:

Assumptions Positivism Interpretivism
Nature of reality Objective, tangible, single Socially constructed, multiple
Goal of research Explanation, strong prediction Understanding, weak prediction
Focus of interest What is general, average and representative What is specific, unique, and deviant
Knowledge generated LawsAbsolute (time, context, and value free) MeaningsRelative (time, context, culture, value bound)
Subject/Researcher relationship Rigid separation Interactive, cooperative, participative
Desired information How many people think and do a specific thing, or have a specific problem What some people think and do, what kind of problems they are confronted with, and how they deal with them

Interviews and observations are the most popular primary data collection methods in interpretivism studies.  Secondary data research is also popular with interpretivism philosophy.

The use of interpretivism approach in business studies involves the following principles as suggested by Klein and Myers (1999)

  1. The Fundamental Principle of the Hermeneutic Circle.
  2. The Principle of Contextualization
  3. The Principle of Interaction between the Researchers and the Subjects
  4. The Principle of Abstraction and  Generalization
  5. The Principle of Dialogical Reasoning
  6. The Principle of Multiple Interpretations
  7. The Principle of Suspicion

Main disadvantages associated with interpretivism relate to subjective nature of this approach and great room for bias on behalf of researcher. Primary data generated in interpretivist studies cannot be generalized since data is heavily impacted by personal viewpoint and values. Therefore, reliability and representativeness of data is undermined to a certain extent as well.

On the positive side, thanks to adoption of interpretivism, qualitative research areas such as cross-cultural differences in organizations, issues of ethics, leadership and analysis of factors impacting leadership etc. can be studied in a great level of depth. Primary data generated via Interpretivism studies might be associated with a high level of validity because data in such studies tends to be trustworthy and honest.

To summarise, interpretivism studies generate qualitative primary data of a high level of validity, but low level of reliability and this primary data is empathetic in nature.

Generally, if you are following Interpretivism approach in your dissertation the depth of discussion of research philosophy depends on the level of your studies. For a dissertation at Bachelor’s level it suffices to specify that you are following Interpretivism approach and to describe the essence of this approach in a short paragraph. For a dissertation at Master’s level discussion needs to be expanded into 2-3 paragraphs to include justification of your choice for interpretivist approach.

At a PhD level, on the other hand, discussion of research philosophy can cover several pages and you are expected to discuss the essence of interpretivism by referring to several relevant secondary data sources. Your justification for the selection of interpretivism need to be offered in a succinct way in about two paragraphs.

My e-book , The Ultimate Guide to Writing a Dissertation in Business Studies: a step by step approach explains research philosophy and other important elements of research methodology in their application in business dissertations in a commonsense way.