Established in 1977 in California, Apple Inc. is a global designer, manufacturer and marketer of mobile communication and media devices, personal computers, and portable digital music players. Apple is the largest IT company in the world by revenue and total assets and the second-largest mobile phone manufacturer. The company also sells a variety of related software, services, accessories, networking solutions, and third-party digital content and applications.
Apple’s ability to design and develop its own operating systems, hardware, application software and services to provide its customers products and solutions with innovative design is placed at the core of its business strategy. As of September 2018, the Apple had approximately 132,000 full-time equivalent employees (Annual Report, 2018). The net sales of the world’s largest IT company by revenue increased 16% or USD36.4 billion during 2018 compared to 2017.
Apple business strategy comprises focusing on design and capabilities of products and ever-strengthening the company’s ecosystem. In short-to-medium term perspective, Apple is working towards decreasing dependence of the business on the sales of iPhones. Leadership style at Apple is known to be democratic. CEO Tim Cook practices ‘quiet leadership’ and he is widely recognized as an effective leader. At the same time, a number of industry watchers and analysts criticize Tim Cook for the lack of innovative genius his predecessor legendary Steve Jobs used to possess.
Apple has hierarchical organizational structure. Moreover, the company’s organizational structure also integrates product-based grouping with a focus on collaboration between different groups and divisions. Organizational culture of the multinational technology company, on the other hand, fosters creativity and innovativeness coupled with intensive workload on employees at all levels. A high level of secrecy and focus on diversity and inclusion can be also specified as important elements of Apple corporate culture. Today, Apple is faced with a range of business threats such as quality problems with negative implications on the sales and the company brand image and intensifying competition from China and India.
Apple Inc. Report contains the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. Moreover, the report contains analyses of Apple’s business strategy, leadership and organizational structure and ecosystem. The report also analysis marketing strategy, ecosystem and discusses the issues of corporate social responsibility.
1. Executive Summary
2. Business Strategy
4. Organisational Structure
5. Organizational Culture
6. Apple and Ansoff Matrix
7. SWOT Analysis
8. PESTEL Analysis
8.1 Political Factors
8.2 Economic Factors
8.3 Social Factors
8.4 Technological Factors
8.5 Environmental Factors
8.6 Legal Factors
9. Marketing Strategy
9.1 7Ps of Marketing
9.2 Segmentation, Targeting & Positioning
9.3 Marketing Communication Mix
9.3.1 Print and Media Advertising
9.3.2 Sales Promotions
9.3.3 Events & Experiences
9.3.4 Public Relations
9.3.5 Direct Marketing
9.3.6 Personal Selling
10. Porter’s Five Forces Analysis
10.1 Threat of new entrants
10.2 Bargaining power of buyers
10.3 Bargaining power of suppliers
10.4 Threat of substitute products or services
10.5 Rivalry among existing firms
11. Apple Value-Chain Analysis
11.1 Primary Activities
11.1.1 Inbound logistics
11.1.3 Outbound logistics
11.1.4 Marketing and Sales
11.2 Support Activities
11.2.2 Human Resource Management
11.2.3 Technology Development
12. McKinsey 7S Model
12.1 Hard Elements
12.2 Soft Elements
13. Apple Ecosystem
14. Corporate Social Responsibility
14.1 CSR Programs and Initiatives
14.2 CSR Criticism
List of Figures
Figure 1 Apple Inc. Organizational Structure
Figure 2 Apple Ansoff Growth Matrix
Figure 3 iPhone Global Market Share as of February 2019
Figure 4 Apple Inc. gross profit margin chart
Figure 5 Annual lobbying by Apple Inc.
Figure 6 Porter’s Five Forces
Figure 7 Apple Value Chain Analysis
Figure 8 Apple operations roadmap
Figure 9 Apple McKinsey 7S model
Figure 10 Apple ecosystem
Figure 11 Water usage by Apple Inc (in millions of gallons).
Figure 12 Total CO2 emissions by Apple
List of Tables
Table 1 Apple SWOT analysis
Table 2 Apple segmentation, targeting and positioning
Table 3 Role-based skills required by Apple
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- Published: April 2019
- 16354 Words
- 64 Pages