Burger King
| Strengths
1. A high level of brand awareness at a global scale 2. An effective and proven franchise system 3. Diversified menu 4. An effective marketing strategy |
Weaknesses
1. Burger King food is perceived to be unhealthy 2. High employee turnover due to low wages 3. Business model easily imitable 4. Low control of businesses due to franchise model
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| Opportunities
1. Increasing nutritional value of food 2. Increasing presence in Asian markets 3. New product development 4. Engaging in business diversification |
Threats
1. Increase in prices of raw materials 2. Further intensification of competition 3. Shifts in consumer eating habits 4. Potential unrest among franchisees
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How to use the Burger King SWOT template above
Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Burger King strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work.
You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.