BYD Company Limited Report

  • Published: February 2024
  • 15618 Words
  • 62 Pages
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Founded in 1995, BYD Company Limited is a leading technology company that has established itself as an industry leader in electronics, automotives, renewable energy, and rail transit. As a global leader with more than 30 industrial parks across 6 continents, BYD’s zero-emission solutions, focused on energy generation and storage, are expansive and widely applicable.

The electric automaker sold 26,864 million units of cars in 2022 , generating operating revenue of RMB 424,061 million, an increase of 96.20% compared to the previous year. The company delivered a record high of 1,788,000 new energy vehicles in 2022, representing a year-on-year growth over 217.6% .

The electric vehicle (EV) giant pursues a business strategy of cost leadership fuelled with extensive vertical integration and an accelerated pace of new model development. BYD organizational structure integrates the elements of matrix structure, independent brands, emphasis on R&D and regional variations. Organizational culture of the EV behemoth, on the other hand, is associated with meritocracy, focus on cost-cutting and prioritizing company values.

As one of the leading rechargeable battery manufacturers in the global arena BYD possesses certain strengths such as vertical integration and cost advantage, leadership in technological capabilities and economies of scale advantage from massive manufacturing. At the same time, the company has certain weaknesses. These include overdependence on domestic market, too broad range of businesses and dependence on subsidies by Chinese government to sustain cost advantage.

BYD Company Limited Report contains the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on BYD. Moreover, the report contains analyses of BYD’s business strategy, leadership and organizational structure and ecosystem. The report also analysis marketing strategy, ecosystem and discusses the issues of corporate social responsibility.

1. Executive Summary
2. Business Strategy
3. Leadership
4. Organisational Structure
5. Organizational Culture
6. BYD and Ansoff Matrix
7. SWOT Analysis
7.1 Strengths
7.2 Weaknesses
7.3 Opportunities
7.4 Threats
8. PESTEL Analysis
8.1 Political Factors
8.2 Economic Factors
8.3 Social Factors
8.4 Technological Factors
8.5 Environmental Factors
8.6 Legal Factors
9. Marketing Strategy
9.1 7Ps of Marketing
9.2 Segmentation, Targeting & Positioning
9.3 Marketing Communication Mix
9.3.1 Print and Media Advertising
9.3.2 Sales Promotions
9.3.3 Events & Experiences
9.3.4 Public Relations
9.3.5 Direct Marketing
9.3.6 Personal Selling
10. Porter’s Five Forces Analysis
10.1 Threat of new entrants
10.2 Bargaining power of buyers
10.3 Bargaining power of suppliers
10.4 Threat of substitute products or services
10.5 Rivalry among existing firms
11. BYD Value-Chain Analysis
11.1 Primary Activities
11.1.1 Inbound logistics
11.1.2 Operations
11.1.3 Outbound logistics
11.1.4 Marketing and Sales
11.1.5 Service
11.2 Support Activities
11.2.1 Infrastructure.
11.2.2 Human Resource Management
11.2.3 Technology Development
11.2.4 Procurement
12. McKinsey 7S Model
12.1 Hard Elements
12.2 Soft Elements
13. Corporate Social Responsibility

List of Figures

Figure 1 BYD Company Limited Organizational Chart
Figure 2 Ansoff Growth Matrix
Figure 3 Revenue breakdown by locations of customers
Figure 4 Revenue breakdown by product category
Figure 5 Porter’s Five Forces
Figure 6 Value chain analysis
Figure 7 McKinsey 7S model
Figure 8 BYD Company Limited core values
Figure 9 CSR Organization of BYD

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  • Published: February 2024
  • 15618 Words
  • 62 Pages
BYD Company Report