Coca Cola Company Report
- Published: July 2015
- 5083 Words
- 27 Pages
This report contains application of SWOT, PESTEL, Porter’s Five Forces and Value-Chain analytical frameworks towards the case study of Coca Cola Company. The report also comprises analysis of Coca Cola’s marketing strategy and company’s approach towards Corporate Social Responsibility (CSR).
The world’s largest beverage company, The Coca Cola Company is owner or licenser of more than 500 non-alcoholic beverage brands. The company sells a wide range of beverages that include waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks . Products belonging to Coca-Cola Company are sold in more than 200 countries around the globe since its incorporation in 1886.
Incorporated in 1919, The Coca Cola Company offers well-known brands such as Coca-Cola, Fanta, Sprite, Minute Maid, Powerade, Del Valle, Schweppers, Aquariues and others. In addition to its core business of manufacturing and selling non-alcoholic drinks, Coca Cola Company is also engaged in some other affiliated businesses such as distribution of Monster Energy beverage drinks, products of DPSG brands and joint venture with Nestle S.A. to produce and distribute Nestea products in Europe, Canada and Australia.
Coca Cola Company’s 2020 Vision is based on its mission that consists of three parts: a) to refresh the world, b) to inspire moments of optimism and happiness and c) to create value and make difference. Recently the company initiated a new marketing campaign ‘One Brand’ that aims to unite four different brands – Coca Cola, Diet Coke, Coca Cola Zero and Coca Cola Life under the umbrella of Coca Cola.
TABLE OF CONTENTS
1. Introduction
2. SWOT Analysis
2.1 Strengths
2.2 Weaknesses
2.3 Opportunities
2.4 Threats
3. PESTEL Analysis
3.1 Political Factors
3.2 Economic Factors
3.3 Social Factors
3.4 Technological Factors
3.5 Environmental Factors
3.6 Legal Factors
4. Marketing Strategy
4.1 Advertising
4.2 Sales Promotion
4.3 Events & Experiences
4.4 Public Relations
4.5 Direct Marketing
4.6 Personal Selling
5. Porter’s Five Forces Analysis
6. Value-Chain Analysis
6.1 Primary Activities
6.2 Support Activities
7. Corporate Social Responsibility (CSR)
7.1 CSR Programs and Initiatives
7.2 Apple CSR Criticism
List of Figures
Figure 1 Carbonated soft drinks market share
Figure 2 Beverage consumption in the US
Figure 3 One Brand” that unities four different brands
Figure 4 Porter’s Five Forces
Figure 5 Coca Cola spending on supplier diversity program (figures in millions)
Figure 6 Value Chain Analysis
Figure 7 Distribution of Coca Cola CSR expenses
List of Tables
Table 1 Coca Cola SWOT Analysis
Table 2 Coca Cola vs. PepsiCo main indicators
Table 3 Major bottling partners and areas they serve
Table 4 Coca Cola CSR performance
Ajinomoto Co., Inc.
Cheetos
Doritos
DPSG
Green Mountain Coffee Roasters, Inc.
Groupe Danone
Quaker
Kraft Foods Group, Inc.
Mondele-z International, Inc.
Monster Energy
Nestle S.A.
Nutrinova Nutrition Specialties & Food Ingredients GmbH
PepsiCo
SinoSweet Co.
Suntory Beverage & Food Limited
Unilever Group
Walker’s
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- Published: July 2015
- 5083 Words
- 27 Pages
