Dell Inc. Report

  • Published: September 2015
  • 5054 Words
  • 24 Pages
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Dell Inc. is a global computer technology company that manufactures and sells PC, tablets, workstations and displays. Dell practices “Direct Business Model” that involves selling products directly to customers without intermediaries. Developed by founder and current CEO Michel Dell, this business strategy has proved to be highly effective in terms of gaining significant cost advantage in competition.

Founded in 1984 in Texas, USA, Dell has emerged into one of the leaders in the global marketplace. Currently, the company employs 108,000 people globally and its portfolio comprises award winning products and services. Dell servers have been acknowledged as a product of the year in 2014 by CRN Test Centre and the company has been praised as a leader in Gartner’s Magic Quadrant for Modular Servers .

Dell became a private company, as per shareholder agreement reached on September 12, 2013 and the company was acquired by its founder, Chairman and CEO Michael Dell in partnership with a global technology investment firm Silver Lake Partners. According to the agreement, Dell shareholders were provided USD 13.75 per common share and the company shares were delisted from NASDAQ Stock Market in October 29, 2013. There are evidences that after becoming a private company Dell’s current business strategy is associated with making a transition from PC assembler and seller to software developer, a strategy that proved to be successful with another global computer brand IBM.

This report contains application of SWOT, PESTEL, Porter’s Five Forces and Value-Chain analytical frameworks towards the case study of Dell Inc. The report also comprises analysis of Dell’s marketing strategy and company’s approach towards Corporate Social Responsibility (CSR).

1. Introduction
2. SWOT Analysis
2.1 Strengths
2.2 Weaknesses
2.3 Opportunities
2.4 Threats
3. PESTEL Analysis
3.1 Political Factors
3.2 Economic Factors
3.3 Social Factors
3.4 Technological Factors
3.5 Environmental Factors
3.6 Legal Factors
4. Marketing Strategy
4.1 Advertising
4.2 Sales Promotion
4.3 Events & Experiences
4.4 Public Relations
4.5 Direct Marketing
4.6 Personal Selling
5. Porter’s Five Forces Analysis
6. Value-Chain Analysis
6.1 Primary Activities
6.2 Support Activities
7. Corporate Social Responsibility (CSR)
7.1 CSR Programs and Initiatives
7.2 Dell CSR Criticism

List of Figures
Figure 1 Dell’s Unified Clinical Achieve Solution
Figure 2 Dell’s US Patent Portfolio technology breakdown
Figure 3 Changes in global PC shipments
Figure 4 Changes in Dell advertising expenses
Figure 5 Porter’s Five Forces
Figure 6 Value Chain Analysis
Figure 7 Dell’s value chain

List of Tables
Table 1 Dell SWOT Analysis
Table 2 Dell CSR Performance









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  • Published: September 2015
  • 5054 Words
  • 24 Pages
Dell Inc. Report