Ford Motor Company SWOT analysis

The table below illustrates Ford Motor Company SWOT analysis template


1.       Brand value of almost USD 14 billion[1]

2.       Effective R&D strategy with R&D investments of USD8 billion in 2017 alone[2]

3.       Extensive range of patent ownership with more than 13500 patents[3]

4.       Market share of 14,8% in the US[4]


1.        Product recall frequency higher than industry average

2.       Weaker position in developing markets

3.       Weaker production capabilities compared to major competitors such as Toyota, Volkswagen, and General Motors

4.       Lack of appeal among younger customers


1.         Increasing presence in developing markets

2.         Greater focus on alternative fuel vehicles

3.         Greater integration of artificial intelligence (AI) and autonomous driving

4.         Benefiting from digital marketing to a greater extent


1.       Another global economic and/or financial crisis

2.       Further intensification of competition

3.       Oil prices fluctuations may have adverse impact on sales

4.       Regulatory changes unfavourable to automobile industry


How to use Ford Motor Company SWOT Analysis template above

Ford Motor Company SWOT analysis Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Ford Motor Company strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work.

You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.

You can also find many examples for the application of SWOT analysis using the case studies of famous global brands here.

[1] Interbrand (2018) Available at:

[2] Ford’s research and development expenditures from FY 2013 to FY 2017  (2018) Statista, Available at:

[3] CBInsights (2018) Available at:

[4] Annual Report (2017) Ford Motor Company