Mercedes Benz


1.       Excellent brand reputation for high quality

2.       Solid financial position

3.       Regular substantial investments in research and development with positive outcome

4.       Impressive product portfolio

5.       Patent ownership for many safety features


1.       Overly expense costs

2.       Expensive service and maintenance

3.       Lack of flexibility of the company due to its large size

4.       Mercedes Benz is less popular among younger consumers compared to BMW

Opportunities 1.        Formation of strategic alliances in automobile industry

2.       Increasing presence in emerging economies

3.       Investing in development of hybrid and fuel-efficient cars

4.       Engaging in mergers and acquisitions

5.       Gaining new sources of competitive advantage via research and development


1.       Economic instability and crisis

2.       Changes in government regulations impacting automobile industry

3.       Further intensification of competition in the marketplace

4.       Intensifying volatility in fuel prices

5.       Car functionality issues resulting in recalls and damage to the brand image

How to use the Mercedes Benz SWOT template above

Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Mercedes Benz strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work.

You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.