Nestle S.A.


1.       Leadership in the global scale

2.       Highly diversified product portfolio in food and beverage industry

3.       Strategic relationships with other global brands such as Coca-Cola, Colgate Palmolive and General Mills

4.       Advanced research and development capabilities

5.       Benefits from the economies of scale due to the massive size of the business


1.       Damage to brand image by CSR-related incidents

2.       Lack of flexibility of the business due to its massive size

3.       Challenges in terms of quality maintenance

4.       Difficulty of sustaining competitive advantage





1.        Business diversification into other industries

2.       International market expansion, primarily in Asia

3.       Increasing nutritional value of foods

4.       Further grow of the business via mergers and acquisitions


1.       Supermarkets and retailers developing own label products

2.       Further increase of popularity of eating out

3.       Threats of consumer food contamination

4.       Increasing prices of raw food

5.       Competition from local producers

How to use the Nestle SWOT template above

Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Nestle strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work.

You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.