Netflix Inc. Report 2023

  • Published: September 2023
  • 13868 Words
  • 55 Pages
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Netflix Inc., the largest streaming service in the world, was incorporated on August 29, 1997 and began operations on April 14, 1998. The entertainment services provider has 231 million paid memberships in over 190 countries. The company employs about 12,800 people in more than 25 countries. Consolidated revenues for the year ended December 31, 2022 increased 6% as compared to the year ended December 31, 2021, due to the 6% growth in average paying memberships and a 1% increase in average monthly revenue per paying membership.

Netflix business strategy involves prioritizing revenues maximization over membership growth and increasing investments on original content. Moreover, the streaming service has decided to stay focused on movies, series and documentaries not entering news and live sports segments. The on-demand media provider had change of leadership in 2023 with co-founder Reed Hastings stepping down from the role of co-CEO and Ted Sarandos and Greg Peters becoming new co-CEOs.

The largest streaming service in the world has flat organizational culture and its organizational culture has been a subject of case studies in business schools for its unconventionality and effectiveness. Specifically, Netflix organizational culture effectively encourages decision making by employees at all levels and the company has taken information sharing to a whole new level. The popular streaming platform despises rules and communication practices there are candid and direct.

Along with its obvious strengths such as first mover advantage, quality original content and global presence, the entertainment services provider has certain weaknesses as well. Namely, Netflix has high level of indebtedness and its business model depends on other companies. Furthermore, the company is over-dependent on North American home market and there is a room for improvement on its customer services.

Netflix Inc. Report contains the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Netflix. Moreover, the report contains analyses of Netflix business strategy, leadership and organizational structure and ecosystem. The report also analysis marketing strategy, ecosystem and discusses the issues of corporate social responsibility.

1. Executive Summary
2. Business Strategy
3. Stock Performance Analysis
3.1 Fundamental Analysis
3.2 Technical Analysis
3.3 Sentiment Analysis
4. Leadership
5. Organisational Structure
6. Organizational Culture
7. Netflix and Ansoff Matrix
8. SWOT Analysis
8.1 Strengths
8.2 Weaknesses
8.3 Opportunities
8.4 Threats
9. PESTEL Analysis
9.1 Political Factors
9.2 Economic Factors
9.3 Social Factors
9.4 Technological Factors
9.5 Environmental Factors
9.6 Legal Factors
10. Marketing Strategy
10.1 7Ps of Marketing
10.2 Segmentation, Targeting & Positioning
10.3 Marketing Communication Mix
10.3.1 Print and Media Advertising
10.3.2 Sales Promotions
10.3.3 Events & Experiences
10.3.4 Public Relations
10.3.5 Direct Marketing
10.3.6 Personal Selling
11. Porter’s Five Forces Analysis
11.1 Threat of new entrants
11.2 Bargaining power of buyers
11.3 Bargaining power of suppliers
11.4 Threat of substitute products or services
11.5 Rivalry among existing firms
12. Netflix Value-Chain Analysis
12.1 Primary Activities
12.1.1 Inbound logistics
12.1.2 Operations
12.1.3 Outbound logistics
12.1.4 Marketing and Sales
12.1.5 Service
12.2 Support Activities
12.2.1 Infrastructure.
12.2.2 Human Resource Management
12.2.3 Technology Development
12.2.4 Procurement
13. McKinsey 7S Model
13.1 Hard Elements
13.2 Soft Elements
14. Netflix Ecosystem
15. Corporate Social Responsibility
15.1 CSR Programs and Initiatives
15.2 CSR Criticism

List of Figures

Figure 1 Netflix Organizational Structure
Figure 2 Ansoff Growth Matrix
Figure 3 Porter’s Five Forces
Figure 4 Netflix original content by years of transmission
Figure 5 Value chain analysis
Figure 6 McKinsey 7S model
Figure 7 Netflix ecosystem
Figure 8 Global Gender Identities at Netflix for 2022
Figure 9 Netflix carbon footpring by business activity in 2022

List of Tables

Table 1 Netflix SWOT Analysis
Table 2 Netflix segmentation, targeting and positioning

Dream Works
Lucas Films
Marvel Studios
Pixar Animation Studios
Rogers Communications
Sony Pictures
The Walt Disney Company
Telecom Italia
Warner Bros.

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  • Published: September 2023
  • 13868 Words
  • 55 Pages