PepsiCo Inc. Report
- Published: May 2016
- 9084 Words
- 37 Pages
PepsiCo Inc. is a US-based global food, snack and beverage company that was incorporated in Delaware in 1919 and reincorporated in North Carolina in 1986. Today, PepsiCo brand portfolio includes a range of globally famous brand names such as Pepsi, Lays, Lipton, Doritos, Tropicana, Walkers, Miranda, Cheetos and others. In total, PepsiCo portfolio comprises 22 brands and each of these brands have generated at least one billion USD in retail sales in 2015. Products belonging to PepsiCo portfolio are consumed about one billion times each day in more than 200 countries and territories (Annual Report, 2015).
PepsiCo’s mission statement is formulated as “to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats”
The company employs 263,000 people globally, including approximately 110,000 people within the United States. In 2015, PepsiCo achieved 5 per cent organic revenue growth with a cash flow of more than USD 8.1 billion. About 53 per cent of net revenues were generated from food business, whereas net revenues generated from the beverage businesses amounted to 47 per cent (Annual Report, 2015).
PepsiCo has major impact in the US economy. The company has been acknowledged as the Number One contributor to retail sales growth in the U.S. in 2015, generating more growth than the next 15 largest food and beverage manufacturers combined.
PepsiCo Report contains the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on PepsiCo. Moreover, the report contains analyses of PepsiCo’s business strategy, leadership and organizational structure and its marketing strategy. The report also discusses the issues of corporate social responsibility.
2. Business Strategy
3. Leadership and Organizational Structure
4. SWOT Analysis
5. PESTEL Analysis
5.1 Political Factors
5.2 Economic Factors
5.3 Social Factors
5.4 Technological Factors
5.5 Environmental Factors
5.6 Legal Factors
6. Marketing Strategy
6.1 7Ps of Marketing
6.2 Segmentation, Targeting & Positioning
6.3 Marketing Communication Mix
6.3.2 Sales Promotion
6.3.3 Events & Experiences
6.3.4 Public Relations
6.3.5 Direct Marketing
6.3.6 Personal Selling
7. Porter’s Five Forces Analysis
8. Value-Chain Analysis
8.1 Primary Activities
8.2 Support Activities
9. McKinsey 7S Framework
10. Corporate Social Responsibility (CSR)
10.1 CSR Programs and Initiatives
10.2 CSR Criticism
List of Figures
Figure 1 Revenue distribution in international markets
Figure 2 PepsiCo’s annual lobbying budget
Figure 3 PepsiCo’s advertising budget
Figure 4 Porter’s Five Forces
Figure 5 Market share of carbonated beverages worldwide as of 2015
Figure 6 Value chain analysis
Figure 7 Net revenue distribution along operational segments
Figure 8 McKinsey 7S Framework
Figure 9 The decline of millions of liters of soda sold in the US
List of Tables
Table 1 PepsiCo SWOT analysis
Table 2 PepsiCo segmentation, targeting and positioning
Table 3 PepsiCo CSR performance
Mediacorp Canada Inc
Mondelez International Inc
Monster Beverage Corporation
Red Bull GmbH
The Coca Cola Company
The Kraft Heinz Company
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- Published: May 2016
- 9084 Words
- 37 Pages