Below is Pret-A-Manger SWOT analysis template


1.       Fresh and healthy food prepared daily

2.      Uncompromised approach towards corporate social responsibility

3.      Efficient store locations

4.      Impressive growth rate of 13.9% in 2015 in the UK[1]

5.      Excellent customer services


1.      Wastage of unsold food increases operational costs due to daily preparation of fresh food

2.       Business model can be easily replicated by competitors

3.      Weak global presence with stores only in 6 countries as of 2016

4.      Weaker customer loyalty programs compared to Starbucks Coffee and Costa Coffee

5.      Fewer choices on the menu compared to the competition



1.       Increase in the number of vegetarian consumers

2.      Formation of strategic collaborations with local farmers

3.      Cooperating with celebrity chefs and securing their endorsement

4.      Increasing the effectiveness of social media marketing with the focus on viral marketing

5.      Pursuing international market expansion strategy



1.      The major and strong competitor Starbucks Coffee may shift its focus on freshness and healthiness of its menu

2.      Intensification of economic difficulties in countries where Pret-A-Manger operates

3.      Changes in consumer taste and preferences

4.      Emergence of new café chains offering fresh and healthy food

5.      Increase in the costs of fresh ingredients

How to use the Pret-A-Manger SWOT Analysis template above

Pret-A-Manger SWOT analysisExpand each point above into one or more paragraphs with discussions and analysis. Additional points related to Pret-A-Manger strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work.

You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.

You can also find many examples for the application of SWOT analysis using the case studies of famous global brands here.


[1] McClean, P. (2016) “Pret A Manger sales driven by growing appetite for avocado” Financial Times, Available at: