Qatar Airways SWOT analysis

The table below illustrates Qatar Airways SWOT analysis template


1.       Market leadership in luxury travel segment serving  more than 150 destinations in all six continents[1]

2.       High level of customer loyalty

3.       Cross-cultural awareness in service provision

4.       Strong backing from the government of Qatar


1.       Massive operational expenses

2.       Brand image has been damaged due to CEO’s sexist controversial remarks[2]

3.       Lack of domestic flights in Qatar i.e. extensive reliance on external market

4.       Low employee morale due to controversial HR practices


1.         Increase in demand of luxury travel from emerging economies such as China and India

2.         Application of brand extension business strategy

3.         Increase in demand thanks to 2022 FIFA World Cup in Qatar

4.         Formation of strategic alliances with other companies in travel industry


1.       Political instability in Qatar due to its location in the middle of conflict zones

2.       Intensification of competition

3.       Further increase in fuel prices

4.       New environmental regulations can have negative implications on airline industry


How to use Qatar Airways SWOT Analysis template above

Qatar Airways SWOT analysisExpand each point above into one or more paragraphs with discussions and analysis. Additional points related to Qatar Airways strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work.

You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.

You can also find many examples for the application of SWOT analysis using the case studies of famous global brands here.

[1] About Qatar Airways (2018) Available at:

[2] Kollewe, J. (2018) “Qatar Airways CEO apologises for suggesting a woman could not do his job” The Guardian, Available at: