Tesla Inc. (formerly Tesla Motors Inc.) is an alternative fuel vehicles manufacturer founded in 2003 by Martin Eberhard and Marc Tarpenning in Palo Alto, California, USA. The company produces fully electric vehicles, energy generation and storage systems and also installs and maintains such systems and sells solar electricity.
Tesla’s mission statement is ‘to accelerate the world’s transition to sustainable energy’. The electric automaker operates stores and galleries in the US and 29 other countries worldwide and employs more than 37500 people globally. Although, the company had revenues of USD 11,76 billion in 2017, it had a net loss of USD 2,24 billion for the same period.
Tesla business strategy integrates focus on electric cars and ownership of distribution of products. Moreover, the company stresses the low cost of ownership of Tesla electric vehicles as one of the solid bases of its competitive advantage. The alternative fuel vehicles manufacturer has a divisional organizational structure and its divisions include energy, engineering and production, HR and communications, legal and finance, sales and software. Tesla organizational culture, on the other hand, is associated with ambitious innovation, adherence of First Principles method of decision making and lack of bureaucracy throughout the company.
Tesla possesses a set of competitive strengths. These include the first mover advantage, increasing numbers of vehicles sales, expertise in innovation and a high level of brand recognition at an international level. At the same time, there are certain issues that cast a doubt over long-term growth prospects of the electric automaker. These points of concern for Tesla include overly expensive price tags of Tesla vehicles, burning though cash with no profit in view and the total debt of USD 10 billion, including about USD 3 billion non-recourse debt. Moreover, Tesla has a long history of overpromising and under-delivering in terms of numbers of vehicles to be produced.
Tesla Inc. Report contains the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Tesla. Moreover, the report contains analyses of Tesla’s business strategy, leadership and organizational structure and ecosystem. The report also analysis marketing strategy, ecosystem and discusses the issues of corporate social responsibility.
1. Executive Summary
2. Business Strategy
4. Organisational Structure
5. Organizational Culture
6. Tesla and Ansoff Matrix
7. SWOT Analysis
8. PESTEL Analysis
8.1 Political Factors
8.2 Economic Factors
8.3 Social Factors
8.4 Technological Factors
8.5 Environmental Factors
8.6 Legal Factors
9. Marketing Strategy
9.1 7Ps of Marketing
9.2 Segmentation, Targeting & Positioning
9.3 Marketing Communication Mix
9.3.1 Print and Media Advertising
9.3.2 Sales Promotions
9.3.3 Events & Experiences
9.3.4 Public Relations
9.3.5 Direct Marketing
9.3.6 Personal Selling
10. Porter’s Five Forces Analysis
10.1 Threat of new entrants
10.2 Bargaining power of buyers
10.3 Bargaining power of suppliers
10.4 Threat of substitute products or services
10.5 Rivalry among existing firms
11. Tesla Value-Chain Analysis
11.1 Primary Activities
11.1.1 Inbound logistics
11.1.3 Outbound logistics
11.1.4 Marketing and Sales
11.2 Support Activities
11.2.2 Human Resource Management
11.2.3 Technology Development
12. McKinsey 7S Model
12.1 Hard Elements
12.2 Soft Elements
13. Tesla Ecosystem
14. Corporate Social Responsibility
14.1 CSR Programs and Initiatives
14.2 CSR Criticism
List of Figures
Figure 1 Tesla Organizational Structure
Figure 2 Tesla Ansoff Growth Matrix
Figure 3 The numbers of Tesla vehicles delivered worldwide
Figure 4 Tesla Porter’s Five Forces
Figure 5 Tesla Value Chain Analysis
Figure 6 Annual total of full-time Tesla employees
Figure 7 Figure 6 Tesla McKinsey 7S model
List of Tables
Table 1 Tesla SWOT analysis
Table 2 Tesla product categories and products
Table 3 Tesla segmentation, targeting and positioning
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- Published: September 2018
- 10491 Words
- 41 Pages