Toyota Motor Corporation Report

  • Published: January 2016
  • 5330 Words
  • 26 Pages
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Toyota Motor Corporation is a global automobile manufacturing company that employs about 330,000 people. The company celebrated its 75th anniversary in 2012 and adherence to its mission statement “contributing to society by making ever-better cars” has taken the company to the global leadership in the industry in terms of sales.
During the fiscal year of 2014, Toyota sold 9.116 million units of vehicles and generated revenues of ¥25.6919 trillion, which is an increase of ¥3,627.7 billion, or 16.4%, compared with the prior fiscal year. At the same time, it is important to clarify that revenues reported above were positively affected from a ¥900.0 billion boost due to exchange-rate fluctuations. Also, during the fiscal year of 2014, company expenses increased by ¥480.0 billion compared to the previous period.

Senior management introduced massive changes to the business since 2009 immediately after the global financial and economic crisis. These include the reorganization of operations into four business units in 2013 and an extensive promotion of ‘One Toyota’ concept. The company has identified growth, efficiency and stability as three key priorities in its financial strategy.

This report contains application of SWOT, PESTEL, Porter’s Five Forces and Value-Chain analytical frameworks towards the case study of Toyota Motor Corporation. The report also comprises analysis of Toyota’s marketing strategy and company’s approach towards Corporate Social Responsibility (CSR).

1. Introduction
2. Value-Chain Analysis
2.1 Primary Activities
2.2 Support Activities
3. SWOT Analysis
3.1 Strengths
3.2 Weaknesses
3.3 Opportunities
3.4 Threats
4. Marketing Strategy
4.1 Advertising
4.2 Sales Promotion
4.3 Events & Experiences
4.4 Public Relations
4.5 Direct Marketing
4.6 Personal Selling
5. PESTEL Analysis
5.1 Political Factors
5.2 Economic Factors
5.3 Social Factors
5.4 Technological Factors
5.5 Environmental Factors
5.6 Legal Factors
6. Porter’s Five Forces Analysis
7. Corporate Social Responsibility (CSR)
7.1 CSR Programs and Initiatives
7.2 CSR Criticism
List of Illustrations

Figure 1 Value chain analysis
Figure 2 Typical Toyota assembly plant flow
Figure 3 Schematic diagram of Toyota customer responses
Figure 4 Toyota’s corporate governance
Figure 5 Toyota SWOT analysis
Figure 6 Changes in Toyota’s net operating income
Figure 7 Toyota’s advertising spending in the US (in USD billions)
Figure 8 Porter’s Five Forces
Figure 9 Automobile industry market share in the US
Figure 10 Overview of Toyota’s CSR activities
Figure 11 Toyota CSR performance

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  • Published: January 2016
  • 5330 Words
  • 26 Pages
Toyota Company Report