Virgin Group SWOT Analysis

The table below illustrates Virgin Group SWOT analysis template


1.       Charismatic leadership by Sir Richard Branson

2.       Highly diversified successful businesses within Virgin Group portfolio serving 53 million customers worldwide[1]

3.       Effective marketing strategy

4.       Extensive management experience and capabilities across a wide range of industries


1.        Vulnerability due to ‘spillover effect’ of negative publicity, because the group has more than 60 businesses with Virgin brand name.[2]

2.       Lack of focus on specific product and service categories

3.       Customer perception of being expensive brand

4.       Financial problems of Virgin Atlantic


1.         Investments in e-commerce in artificial intelligence (AI)

2.         Concentrating only on most profitable product and service categories, i.e. narrowing focus

3.         Increasing presence in emerging economies such as China and India

4.         Finding and utilising new sources of competitive advantage


1.       Leadership issues after the departure of Richard Branson

2.       Negative economic implications of Brexit on UK-based businesses

3.       Financial problems due to overly risk-taking approach to new businesses

4.       Intensification of the loss of brand identity


How to use Virgin Group SWOT Analysis template above

Virgin Group SWOT AnalysisExpand each point above into one or more paragraphs with discussions and analysis. Additional points related to Virgin Group strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work.

You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.

You can also find many examples for the application of SWOT analysis using the case studies of famous global brands here.

[1] About US (2018) Virgin, Available at:

[2] About US (2018) Virgin, Available at: