Walmart Stores Inc. Report

  • Published: March 2016
  • 8627 Words
  • 38 Pages
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Walmart Stores Inc. is a US-based global discount supermarket chain that has more than 11,000 stores in 27 countries and serves nearly 260 million customers each week under 72 banners (Annual Report, 2015). Founded in 1962 by Sam Walton, today Walmart employs 2.2 million people globally and it is the world’s largest retailer. Walmart U.S. delivered net sales of USD 288 billion, a more than 3 percent increase in the fiscal year of 2015 and consolidated fiscal revenues equaled to USD 486 billion (Annual Report, 2015). During the fiscal year of 2015 Walmart revenues grew by more than USD9 billion to nearly USD 486 billion and earnings per share were USD 4.99, a nearly 3 percent increase from the previous year . On a constant currency basis, net sales surpassed USD 141 billion, while operating income increased to more than USD6 billion (Annual Report, 2015).

‘Everyday low prices’ is Walmart’s marketing communication message and this message serves as a guiding principle for Walmart business strategy. Specifically, Walmart strives to achieve cost leadership by the use of economies of scale to a great extent, exercising its huge bargaining power in dealing with suppliers and paying low wages to employees.

Walmart Report contains the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Walmart. Moreover, the report contains analyses of Walmart’s business strategy, leadership and organizational structure and its marketing strategy. The report also discusses the issues of corporate social responsibility.

1. Introduction
2. Business Strategy
3. Leadership and Organizational Structure
4. SWOT Analysis
4.1 Strengths
4.2 Weaknesses
4.3 Opportunities
4.4 Threats
5. PESTEL Analysis
5.1 Political Factors
5.2 Economic Factors
5.3 Social Factors
5.4 Technological Factors
5.5 Environmental Factors
5.6 Legal Factors
6. Marketing Strategy
6.1 7Ps of Marketing
6.2 Segmentation, Targeting & Positioning
6.3 Marketing Communication Mix
6.3.1 Advertising
6.3.2 Sales Promotion
6.3.3 Events & Experiences
6.3.4 Public Relations
6.3.5 Direct Marketing
6.3.6 Personal Selling
7. Porter’s Five Forces Analysis
8. Value-Chain Analysis
8.1 Primary Activities
8.2 Support Activities
9. McKinsey 7S Framework
10. Corporate Social Responsibility (CSR)
10.1 CSR Programs and Initiatives
10.2 CSR Criticism
11. Recommendations

List of Figures

Figure 1 Walmart organizational structure at top executive level
Figure 2 Walmart organizational structure at operational level
Figure 3 Market share of the leading grocery retailers in the United States in 2014
Figure 4 Changes in Walmart profit margin
Figure 5 Changes in Walmart’s political spending
Figure 6 Major retailers index with shoppers with age group
Figure 7 Porter’s Five Forces
Figure 8 Changes in industry concentration in the US grocery market
Figure 9 Value chain analysis
Figure 10 McKinsey 7S Framework

List of Tables

Table 1 Walmart SWOT Analysis
Table 2 Walmart segmentation, targeting and positioning
Table 3 Walmart CSR performance

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Walmart Stores Inc.

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  • Published: March 2016
  • 8627 Words
  • 38 Pages
Walmart Stores Inc. Report