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GlaxoSmithKline SWOT Analysis
By John Dudovskiy
February 5, 2013
SWOT stands for strengths, weaknesses, opportunities, and threats associated with a business and it is an effective strategic analytical tool used to assess businesses. The following table illustrates GlaxoSmithKline SWOT Analysis :
Strengths
Increased level of R&D potential
Strong financial position
Global coverage with presence in more than 100 countries
Weaknesses
Considerable damage made to brand image because of Avandia drug scandal
Ineffective online presence
Low level of flexibility due to the large size of the company
Opportunities
Increasing the level of presence in China and India