Microsoft Ansoff Matrix

Microsoft Ansoff Matrix

Microsoft Ansoff Matrix is a marketing planning model that helps the multinational technology company to select its product and market strategy. Ansoff Matrix distinguishes between four different strategy options available for businesses.  These business growth strategies are market penetration, product … Continue reading

Microsoft SWOT Analysis

Microsoft SWOT Analysis

SWOT is an acronym for strengths, weaknesses, opportunities and threats related to organizations. The following table illustrates Microsoft SWOT analysis: Strengths 1.      Global leadership in cloud sector 2.      Effective leadership by Satya Nadella 3.      High profitability of the business and … Continue reading