Amazon Ansoff Matrix

Amazon Ansoff Matrix

Amazon Ansoff Matrix is a marketing planning model that helps the e-commerce and cloud computing company to determine its product and market strategy. Ansoff Matrix illustrates four different strategy options available for businesses. These are market penetration, product development, market … Continue reading

Amazon Segmentation, Targeting and Positioning: Widest Range of Target Customer Segment

Amazon Segmentation, Targeting and Positioning

Amazon segmentation, targeting and positioning involves a set of activities aimed at determining specific groups of people as customers and developing products and services attractive to this group. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting … Continue reading