John Lewis SWOT Analysis
SWOT analysis stands for strengths weaknesses, opportunities, and threats in relation to a business and it is an effective strategic analytical tool for company analysis. The following table illustrates John Lewis SWOT Analysis in relation to its entry into the Chinese market:
| Strength
Strong brand image Strong online presence Effective level of employment relationships Extensive product range |
Weaknesses
Absence of international business experience Recent slump in profits Lack of effective marketing strategy Lack of competitive advantage |
| Opportunities
International market expansion Development of new unique selling propositions Formation of strategic partnerships in global markets New product development |
Threats
Failure in new markets due to cultural differences Negative effects of new legislations Cash flow problems Emergence of new competitors with stronger competitive advantage |
John Lewis SWOT analysis