Longleat Safari Park SWOT Analysis

By John Dudovskiy

January 3, 2014

Longleat Adventure and Safari Park, owned by Owned by Longleat Enterprises Limited has been operating from April 1966 and comprises more than “15 fabulous attractions, including the new multi pound Jungle Kingdom and Longleat House, one of the most stunning stately homes in Britain” (About Longleat, 2013, online).

The following table illustrates Longleat Safari Park SWOT analysis:

Strengths

Lack of competition in the UK
High quality of customer services
Affordable prices for Longleat Hotels

Weaknesses

Not possible to reach the park by public transport
“Mercedes Destroyed by Monkeys at Longleat Safari Park” and some other similar videos on YouTube demotivating people to attend to park

Opportunities

Increasing ranges of services
Possibilities of attracting sponsors
Increasing ranges of animals

Threats

Negative impacts of various environmental groups
Visitors being attacked by animals
Environmental changes posing risks for animals in Longleat Safari Park

Category: SWOT Analyses

Tags: Service Sector, Tourism