Marks & Spencer (M&S) SWOT Analysis

By John Dudovskiy
August 4, 2012

M&SThe most important elements of SWOT analysis for M&S are presented on the following table:


  • Financial maturity
  • Human capital
  • High level of customer loyalty

  • Unfocused segmentation of clothing ranges
  • Weak online presence
  • High level of prices

  • Improving the offer of clothing ranges
  • More focus on ‘ethical’ foods
  • Focusing on customer segmentation

  • Conflicts between shareholders and executives
  • Newly appointed top management not fitting in corporate culture
  • Ineffective implementation of the proposed strategy

Category: SWOT Analyses