Nvidia Ansoff Matrix
Nvidia Ansoff Matrix is a marketing planning model that helps the GPU producer to determine its product and market strategy. According to Ansoff Matrix there are four different strategy options available for businesses. These are market penetration, product development, market development and diversification.
Within the scope of Ansoff Matrix, Nvidia uses all four growth strategies in an integrated manner:
1. Market penetration. Market penetration refers to selling existing products to existing markets. The multinational technology company operates in 32 countries directly and sells its products in many other countries through distributors and re-sellers[1]. Popular market penetration strategies used by Nvidia include print and media advertising, sales promotions, marketing events and experiences, as well as, public relations practices.
2. Product development. This strategy involves developing new products to sell to existing markets. Product development strategy is one of the key growth strategies for Nvidia. In 2021 alone, the company spent over USD 3 billion on R&D, which represented over 20% of its total revenue. Nvidia has invested over USD 29 billion in research and development since its inception.[2]
3. Market development. Market development strategy is associated with finding new markets for existing products and Nvidia uses this strategy to grow the business. Starting only with the US market, the multinational technology company currently operates in 32 countries directly. The company sells its products to many other countries through distributors and re-sellers.
4. Diversification. Diversification involves developing new products to sell to new markets and this is considered to be the riskiest strategy. Nvidia uses diversification extensively, systematically entering new business segments. Starting as 3D graphics producer in 1993, the company expanded product portfolio to produce GPUs in 1999 and immersed itself into AI segment starting from 2012. More recently, Nvidia has further diversified the business to enter cloud gaming, car software and streaming segments.
Nvidia Corporation Report contains the above analysis of Nvidia Ansoff Matrix. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Nvidia. Moreover, the report contains analyses of Nvidia leadership, business strategy, organizational structure and organizational culture. The report also comprises discussions of Nvidia marketing strategy, ecosystem and addresses issues of corporate social responsibility.
[1] Corporate Social Responsibility Report (2022), NVidia Corporation
[2] Corporate Social Responsibility Report (2022), NVidia Corporation