The Pyramid Model of Web Analytics Data associates the increasing value of data with filtering hits to the site towards uniquely identified visitors. According to the Pyramid Model of Web Analytics Data an e-commerce web-site gets certain amount of hits (visits) associated with a certain numbers of web site page views. This data is perceived to be the most basic information and the level of its value is highly compromised from an organisational viewpoint.
Further in the line of increasing value of data come the actual visits to the site and the proportion of unique visitors within overall visits. This information can be used by e-commerce business management to assist in decision making.
In Pyramid Model of Web Analytics information about uniquely identified visitors is considered to be the most valuable set of data. Data at this level may include geographical locations of uniquely identified visitors, landing and exit pages on the e-commerce website, the duration of time spent on each specific web page and other important aspects of consumer behaviour. From this perspective, the Pyramid Model of Web Analytics represents an effective model in terms of explaining the value of data provided by web analytics tools.