Caffe Nero SWOT Analysis

By John Dudovskiy
November 19, 2012

Caffe Nero SWOT Analysis




The following table illustrates Caffe Nero SWOT Analysis:


  • High profitability
  • Rapid growth
  • Big market share
  • Number of outlets
  • Using brand name  to sell own branded products
  • Strong brand name
  • Geographical locations
  • Partnerships with other big brands




  • Not adoptability in case of change
  • Dependence on one supplier
  • Majority of the outlets are located only in UK, therefore risk is not well spread

  • Internet café
  • Product diversification
  • Further 400-450 new stores until 2015
  • Future expansion plans



  • Starbucks with 15000 outlets
  • Currency exchange rates
  • Bargaining power of supplier
  • Rising pressures from pressure groups for fairer prices for suppliers(fair trade)
  • Exposed to price rises in coffee
  • Future changes in trend, if customers may change from coffee culture to tea or something else

Category: SWOT Analyses