Viral Marketing

Viral Marketing

Among innovative forms of marketing viral marketing is attracting increased level of attention from both, business researchers and practitioners. The definition of viral marketing can be worded as “the use of marketing strategies to propagate a product or service awareness … Continue reading

DAGMAR Model

Dutka (1995) informs that DAGMAR model stands for ‘Defining Advertising Goals for Measured Advertising Results’ and is one of the most approaches to the advertising planning process. According to DAGMAR model a potential customer goes through four steps before making … Continue reading