Airline
The table below illustrates Virgin Group SWOT analysis template Strengths 1. Charismatic leadership by Sir Richard Branson 2. Highly diversified successful businesses within Virgin Group portfolio serving 53 million customers worldwide[1] 3. Effective marketing strategy 4. Extensive management experience and capabilities across a wide range of industries Weaknesses 1. Vulnerability due to ‘spillover effect’ of negative publicity, because the group has more than 60 businesses with Virgin brand name.[2] 2. Lack of focus on specific product and service categories 3. Customer perception of being expensive brand 4. Financial problems of Virgin Atlantic Opportunities 1. Investments in e-commerce in artificial intelligence (AI) 2. Concentrating only on most profitable product and service categories, i.e. narrowing focus 3. Increasing presence in emerging economies such as China and India 4. Finding and utilising new sources of competitive advantage Threats 1. Leadership issues after the departure of Richard Branson 2. Negative economic implications of Brexit on UK-based businesses 3. Financial problems due to overly risk-taking approach to new businesses 4. Intensification of the loss of brand identity How to use Virgin Group SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Virgin Group strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources. You can also find many examples for the application of SWOT analysis using the case studies of famous global brands here. [1] About US (2018) Virgin, Available at: https://www.virgin.com/virgingroup/content/about-us [2] About…
By John Dudovskiy
Category: Airline
The table below illustrates Qatar Airways SWOT analysis template Strengths 1. Market leadership in luxury travel segment serving more than 150 destinations in all six continents[1] 2. High level of customer loyalty 3. Cross-cultural awareness in service provision 4. Strong backing from the government of Qatar Weaknesses 1. Massive operational expenses 2. Brand image has been damaged due to CEO’s sexist controversial remarks[2] 3. Lack of domestic flights in Qatar i.e. extensive reliance on external market 4. Low employee morale due to controversial HR practices Opportunities 1. Increase in demand of luxury travel from emerging economies such as China and India 2. Application of brand extension business strategy 3. Increase in demand thanks to 2022 FIFA World Cup in Qatar 4. Formation of strategic alliances with other companies in travel industry Threats 1. Political instability in Qatar due to its location in the middle of conflict zones 2. Intensification of competition 3. Further increase in fuel prices 4. New environmental regulations can have negative implications on airline industry How to use Qatar Airways SWOT Analysis template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Qatar Airways strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources. You can also find many examples for the application of SWOT analysis using the case studies of famous global brands here. [1] About Qatar Airways (2018) Available at: https://www.qatarairways.com/en/about-qatar-airways.html [2] Kollewe, J. (2018) “Qatar Airways…
By John Dudovskiy
Category: Airline
Below is Emirates Airlines SWOT analysis template Strengths 1. Substantial support from oil-rich Dubai government 2. Wide coverage of 72 countries in 6 continents 3. Highly positive brand image via exceptional customer services and sponsorships 4. Effective promotion of flight safety to pre-schoolers 5. Benefits from the economies of scale Weaknesses 1. Extensive reliance on international onward moving traffic 2. Highly intensive competition 3. Weaker presence in a strategic US market compared to other major international airlines 4. High costs of operations 5. Not catering for middle-class and budget customers Opportunities 1. International market expansion strategy – covering more international destinations 2. Development of a new segment for middle-class and budget travelers 3. Increasing the integration of IT into various aspects of service provision 4. Formation of strategic cooperation with other businesses in catering industry 5. Emergence of competitor vulnerabilities Threats 1. Decline of tourism to Dubai 2. Further increases in the costs of fuel 3. Changes in government rules and regulations that may put the airline in a disadvantaged position 4. Risk of terrorist attacks in the planes and airports 5. Risk of oil-related financial crisis How to use the Emirates Airlines SWOT template above Expand each point above into one or more paragraphs with discussions and analysis. Additional points related to Emirates Airlines strengths, weaknesses, opportunities and threats not listed above can also be included if you think they are relevant points and add value to the work. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources. You can also find many examples for the application of SWOT…
By John Dudovskiy
Category: Airline
Strengths 1. Attractive prices – cost leadership in the global hotel industry 2. A high level of brand awareness 3. Solid financial performance due to strong cost leadership competitive advantage 4. Advantages of crew certification, training and maintenance due to using a single aircraft family – the Airbus A319 and A320 5. Solid financial performance in Europe Weaknesses 1. Difficulty to compete with Ryanair on cost levels 2. Seasonality of earnings 3. Brand image damaged as a result of dispute between EasyJet founder Stelios Haji-Ioannou and the company’s management 4. The competitive advantage is difficult to sustain 5. Low number of departure airports Opportunities 1. Growth of budget airline’s market share due to increasing economic uncertainty in Europe 2. Opportunities for further cost reductions thanks to creativity and innovations 3. Greater concentration on business passengers 4. Further engagement in business diversification following the success of EasyHotel 5. Improvement of operating framework Threats 1. Decline in the quality of service due to the further pursuit of cost leadership 2. Decline of the business due to the threats of terrorist attacks 3. Airport price increases may compromise EasyJet competitive advantage 4. Emergence of new competitors with access to cheaper resources 5. The threat of labour unrest to protest against low wages
By John Dudovskiy
Category: Airline