Guest-Tek PESTEL Analysis
By John Dudovskiy
August 12, 2012
PESTEL stands for political, economical, social, technological, ecological and legal factors affecting a business and it is used for the purposes of analysing external factors affecting the business.
PESTEL analysis for Guest-Tek entry into the Russian marketplace is summarised into the following table:
| Political Level of political stability in RussiaLevel of bribery in RussiaLevel of risk of military conflicts involving Russia
Levels of corporate and consumer taxation in Russia Consumer protection practices in Russia Pressure groups lobbying the interests of local businesses |
Economical Level of economic growth in RussiaFluctuations in oil prices that affect Russian economyThe level of inflation rate in Russia
Special tariffs related to the broadband services Fluctuations in exchange rate between Canadian Dollar and Russian Rouble Minimum wage in Russia
|
| Social Severe demographic issues in RussiaVast cultural differences between North American and Russian consumersChanging lifestyle patterns
Consumer buying patterns in Russia |
Technological The level of broadband infrastructure in RussiaThe uses and costs of energyLife-cycle of the relevant technology
Potential for innovation in Russian marketplace |
| Environmental Ecological and environmental regulationLevel of influence of various environmental groupsEnvironmental impact of Guest-Tek business activities in Russia | Legal Russian employment lawsLevel of competitive regulationBroadband industry specific rules and regulations in Russia |
Category: PEST Analyses