J. Sainsbury’s Plc


1.       One of the market leaders in the UK

2.       Effective marketing strategy focused on health aspects of food

3.       Benefits from the economies of scale

4.       Greater range of products compared to many other budget supermarkets in the UK

5.       Better Corporate Social Responsibility (CSR) practices compared to the competition


1.       Lack of clear competitive advantage

2.       Overdependence in the UK market

3.       Sainsbury’s loyalty schemes are less attractive than Tesco Clubcard

4.       The history of product recalls




1.        International market expansion with the focus on emerging economies

2.       Engaging in cost savings via increasing the numbers of self checkout systems

3.       Investing to increase the efficiency of online sales

4.       Catering for increasing demand for private label products

5.       Engaging in business diversification


1.       Price increases by suppliers

2.       Further intensification of competition

3.       Emergence of CSR-related scandals

4.       Rising costs of human resources

5.       Inability to sustain competitive advantage


How to use the Sainsbury’s SWOT template above

Expand each point above into one or more paragraphs with discussions and analysis. You will need to support your arguments with references from reliable sources such as annual report of the company, industry journals and magazines and government publications. Your discussions will need to include statistical data and preferably charts and graphs with references to the sources.