PESTEL stands for political, economic, social, technological, environmental and legal factors that affect the business and it is considered to be an effective tool for analysing external environment for the business. Each of the factors presented below has to be critically analysed by the management of Jamie’s Italian Sydney in order to identify new potentials for creating competitive edge for the company.
PESTEL analysis for Jamie’s Italian is presented on the following table:
Political
The level of consumer protection
The level of political stability
Market lobbying and pressure groups in Sydney
International pressure groups
Risk of military invasion
Economical
The level of economic growth in general
The level of growth in catering industry
The level of taxation
Government spending
Seasonality and weather issues
Inflation rate
Australian dollar exchange rate
Minimum wage rates
Social
Changing family patterns
Changes in lifestyle trends
Healthy eating trends
Consumer demographics in Sydney
Activities of vegetarian and vegan groups
Consumer attitudes and opinions
The level of education of consumers
Consumer preferences in catering industry
Population growth rate in Sydney
Technological
Technology development in catering industry
The level of research funding by the government and private sector
The level of energy use and associated costs
Associated and dependent technologies
The potential for innovation in catering industry
Environmental
Ecological and environmental regulation in Australia
The activities of various environmental groups
Legal
Taxation legislation in Sydney (both, corporate and consumer)
PESTEL stands for political, economic, social, technological, environmental and legal factors that affect the business and it is considered to be an effective tool for analysing external environment for the business. Each of the factors presented below has to be critically analysed by the management of Jamie’s Italian Sydney in order to identify new potentials for creating competitive edge for the company.