Marriott Marketing Mix (Marriott 7Ps of Marketing)
Marriott marketing mix (Marriott 7Ps of marketing) comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence.
Product Element in Marriott Marketing Mix (Marriott 7Ps of Marketing)
Marriott offers a wide range of services to its guests. These include, but not limited to accommodation, meetings and events, food and beverage, as well as, fitness and recreation. The level of services varies according to the brand tier. The table below illustrates Marriott brand tiers and respective brands.
| Brand Tier | Brand Names |
| Classic Luxury | The Ritz-Carlton, St. Regis, JW Marriott, Ritz-Carlton Reserve, The Luxury Collection, W Hotels, EDITION, Marriott Hotels |
| Premium | Sheraton, Delta Hotels, Le Méridien, Westin, Renaissance Hotels, Gaylord Hotels |
| Select | Courtyard Hotels, Four Points, Spring Hill Suites, Protea Hotels, Fairfield Inn & Suites, City Express, AC Hotels, Aloft Hotels, Moxy Hotels |
| Long Stays | Marriott Executive Apartments, Residence Inn by Marriott, TownePlace Suites by Marriott, element by Westin, Homes & Villas by Marriott International |
| Distinctive | Autograph Collection Hotels, Design Hotels, Tribute Portfolio |
Place Element in Marriott Marketing Mix (Marriott 7Ps of Marketing)
At the end of 2022, Marriott International had nearly 8,300 properties and approximately 1.5 million rooms in 138 countries and territories. [1] The largest hotel chain in the world directly operates 2,053 properties with 576,243 rooms and the remaining properties are franchised. The company has a strong presence in major cities, tourist destinations, and business districts. Marriott also has a growing presence in emerging markets.
Price Element in Marriott Marketing Mix (Marriott 7Ps of Marketing)
Marriott International uses the following pricing strategies:
Dynamic pricing strategy. Marriott International uses dynamic pricing to adjust the prices of its hotel rooms based on demand. According to this strategy the price of a room can vary depending on the day of the week, the time of year, and the demand for rooms and other factors.
Product line pricing strategy. Marriott International uses a product line pricing strategy to set the prices of its hotel rooms. The company sets different prices for its different brands of hotels, as well as, for different types of rooms within each brand.
The use of product line pricing strategy by the hotel chain is based on the following factors:
– Brand. Marriott has a diverse portfolio of hotel brands, each with its own unique target market. The company’s brands include Ritz-Carlton, JW Marriott, Marriott Hotels, Sheraton, Westin, Courtyard by Marriott, Fairfield Inn & Suites by Marriott, and SpringHill Suites by Marriott. The company typically charges higher rates for its luxury brands, such as Ritz-Carlton and JW Marriott, than for its budget brands, such as Fairfield Inn & Suites by Marriott and SpringHill Suites by Marriott.
– Type of room. Within each brand, Marriott also offers a variety of different room types, such as standard rooms, suites, and executive rooms. The company typically charges higher rates for larger and more luxurious room types.
– Amenities. Marriott hotels offer a variety of amenities, such as restaurants, bars, fitness centers, and swimming pools. Hotels with more and better amenities cost more.
Marriott International Inc. Report contains a full analysis of Marriott marketing mix (Marriott 7Ps of marketing) and Marriott marketing strategy in general. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Marriott. Moreover, the report contains analyses of Marriott leadership, organizational structure and organizational culture. The report also comprises discussions of Marriott business strategy, ecosystem and addresses issues of corporate social responsibility.
[1] Annual Report 2022, Marriott International Inc.