PESTEL stands for political, economical, social, technological, environmental, and legal factors affecting the business. The following table contains major factors within PESTEL analysis:
Political
Political stability in the UK
Changes in US and UK ‘special relationships’ and their impact on multinational business
Economical
USD:GBR exchange rate
Inflation rate in the USA and UK
Rate of unemployment in the UK
Macroeconomic changes in the UK
Social
Demographics shifts in the UK
Changes in traditional work patterns
Increasing level of multiculturalism amongst consumers
Shifts in Consumer Values
Technological
Advent of innovative technology in catering industry
Patenting issues associated with technology
Environmental
Environmental ‘green’ groups and the level of their influence on consumers
Global warming, the issues of sustainability
Legal
Changes in UK rules and regulations in relation to corporate governance
