PESTEL Analysis

By John Dudovskiy
June 8, 2013

PESTEL Analysis

PESTEL stands for political, economical, social, technological, environmental, and legal factors affecting the business. The following table contains major factors within PESTEL analysis:


  • Political stability in the UK
  • Changes in US and UK ‘special relationships’ and their impact on multinational business

  • USD:GBR exchange rate
  • Inflation rate in the USA and UK
  • Rate of unemployment in the UK
  • Macroeconomic changes in the UK

  • Demographics shifts in the UK
  • Changes in traditional work patterns
  • Increasing level of multiculturalism amongst consumers
  • Shifts in Consumer Values

  • Advent of innovative technology in catering industry
  • Patenting issues associated with technology

  • Environmental ‘green’ groups and the level of their influence on consumers
  • Global warming, the issues of sustainability

  • Changes in UK rules and regulations in relation to corporate governance
  • Business policies to be introduced by the EU
  • Legal implications of the current tax row






Category: PEST Analyses