Tesla CSR: a brief overview

Tesla CSRTesla does not engage in corporate sustainability reporting and accordingly, there is no official comprehensive information about Tesla CSR programs and initiatives. Tesla produces electric vehicles, energy storage systems and solar panels. These products are perceived to promote environmental sustainability and this perception is effectively integrated into company’s marketing communication message.

Tesla’s carelessness towards issuing an annual corporate sustainability report describing the company’s policies, strategies, performance, and improvement targets on material environmental, social, and governance (ESG) topics is one of the many ways the company differs from its peers in the industry. The alternative fuel vehicles manufacturer reveals only a small part of its CSR performance for promotional purposes.

For example, Tesla website illustrates real-time tailpipe emissions reductions from historical cumulative miles driven by the global Tesla vehicle fleet. According to Tesla website, as of August 2018 more than 3,64 millions of tons of CO2 have been saved by Tesla vehicles.[1] Moreover, Tesla CEO Elon Musk considers patents merely as tickets to lawsuits and electric vehicles batteries developed by Tesla are not patented and the vehicle designs are open source as well. Basically, CSR-related activities promoted by the company are limited to potential emission reductions via using electric vehicles and classifying many technological developments as open source.  The company announces no other information about Tesla CSR programs and initiatives.

In contrast, almost all public automobile companies including Ford, GM, Daimler, Toyota, Volkswagen, BMW, Cooper Tire, Delphi Automotive, BorgWarner, and Honda regularly engage in a comprehensive sustainability reporting as a mainstream business practice. Because of increasing pressure from corporate stakeholders in general and shareholders in particular, regular Tesla CSR reports are expected to be published starting from 2019.

Tesla Inc. Report contains a full analysis of Tesla corporate social responsibility including Tesla CSR issues. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Tesla. Moreover, the report contains analyses of Tesla leadership, business strategy, organizational structure and organizational culture. The report also comprises discussions of Tesla marketing strategy and its ecosystem.

Tesla Inc. Report 2018

[1] Carbon Impact (2018) Tesla, Available at: https://www.tesla.com/carbonimpact