Uber Ecosystem: immense potential

Uber EcosystemUber is working towards developing its own ecosystem in order to increase customer loyalty with positive implications on company’s revenues.

The development of Request API (application programming interface) has been viewed by industry analysis as the first step towards developing Uber ecosystem. It has been noted that “Request API gives third party developers the ability to integrate their application into Uber. So if you’re an airline or a restaurant booking application, you can create a situation whereby your flight delay was automatically notified to your Uber driver so that your pickup is correctly rescheduled.”[1]

The update of app on November 2016 paved a way for further development of Uber ecosystem. Nowadays, Uber app learns from routines of users and scrapes their calendars for the address of their meetings across the town.[2] Particularly, Uber Feed is an important feature and it intends to gain customers attention during the ride.

Uber Feed presents a stack of services Uber thinks customers might find useful during their trip. Customers can swipe left on Uber Eats to see which restaurants can delivery to their house in synch with their arrival time. Alternatively, if customers are running late to their destination, they can use Snapchat card with custom fields on Uber Feeds updates dinner data on their ETA. There is an immense potential for the ride-hailing giant to further develop its ecosystem via Uber Feeds and in many other ways.

Uber Technologies Inc. Report contains a full analysis of Uber ecosystem. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Uber. Moreover, the report contains analyses of Uber leadership, business strategy, organizational structure and organizational culture. The report also comprises discussions of Uber marketing strategy and addresses issues of corporate social responsibility.

[1] Kepes, B. (2015) “Uber Encourages Its Own Third Party Ecosystem, The Disruptor Disrupts” Forbes, Available at: https://www.forbes.com/sites/benkepes/2015/04/08/uber-encourages-its-own-third-party-ecosystem-the-disruptor-disrupts/#4c4fd66c7262

[2] Gonzalez, R. (2016) “A Radical Redesign Makes ‘Uber Feed’ The Center of Your Ride” Wired, Available at: https://www.wired.com/2016/11/radical-redesign-makes-uber-feed-center-ride/

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