Amazon Ansoff Matrix

Amazon Ansoff Matrix

Amazon Ansoff Matrix is a marketing planning model that helps the e-commerce and cloud computing company to determine its product and market strategy. Ansoff Matrix illustrates four different strategy options available for businesses.  These are market penetration, product development, market … Continue reading

IKEA Ansoff Matrix

IKEA Ansoff Matrix

IKEA Ansoff Matrix is a marketing planning model that helps Swedish furniture chain to determine its product and market strategy.  According to Ansoff Matrix, there are four different strategy options available for businesses. These consist of market penetration, product development, … Continue reading