IKEA Ansoff Matrix

IKEA Ansoff Matrix

IKEA Ansoff Matrix is a marketing planning model that helps Swedish furniture chain to determine its product and market strategy.  According to Ansoff Matrix, there are four different strategy options available for businesses. These consist of market penetration, product development, … Continue reading

Apple McKinsey 7S Model

Apple McKinsey 7S model

Apple McKinsey 7S model illustrates the ways in which seven elements of businesses can be aligned to increase effectiveness. According to this model, strategy, structure and systems represent hard elements, whereas shared values, skills, style and staff are soft elements. … Continue reading