Advertising Definition

By John Dudovskiy
October 3, 2013

Advertising Definition

The term advertising can be defined as “communication of a message to the public, that message being designed to achieve an objective; the objective will vary, depending on whether the advertisement serves a business or a public purpose” (Firestone, 1968, p.1).



Firestone, O.J. (1968) “The Economic Implications of Advertising” Institute of Canadian Advertising


Category: Marketing